In B2B enterprise software, durability is decided by workflow centrality and switching friction rather than headline growth. As buying cycles tighten and IT budgets consolidate, value concentrates in platforms that run core operations, hold the system of record, or carry a compliance obligation on the customer's behalf — and in the mid-market, where that durability is not yet priced. Assessing these assets means looking past ARR multiples to what decides enterprise value: net revenue retention, churn drivers, pricing power, switching economics, and whether growth and margin together clear the Rule of 40 — and testing the switching cost claim rather than accepting it.
Our practice pairs ex-MBB strategic rigour with ground-truth domain authority — enterprise software commercial leadership, product strategists, and pricing architects who have run monetisation transitions inside these categories. We work with private capital sponsors buy-side and sell-side, portfolio management teams, and corporate leadership. Every engagement rests on primary research with the customers who renew or churn, revenue quality testing, and quantitative market sizing rather than desktop synthesis or fragmented expert-network calls.